{"id":26692,"date":"2026-11-10T21:26:34","date_gmt":"2026-11-10T12:26:34","guid":{"rendered":"https:\/\/connectablue.com\/dx-square\/?post_type=column4&p=26692"},"modified":"2026-11-11T07:12:13","modified_gmt":"2026-11-10T22:12:13","slug":"link-adtracking-chemicals-top5-2611","status":"publish","type":"column4","link":"https:\/\/connectablue.com\/dx-square\/column4\/link-adtracking-chemicals-top5-2611\/","title":{"rendered":"\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u914d\u4fe1\u30fb\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3059\u3059\u3081\u306e\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u3068\u9078\u3073\u65b9"},"content":{"rendered":"

\u5316\u5b66\u696d\u754c\u306f\u691c\u8a0e\u671f\u9593\u304c\u9577\u304f\u3001\u6280\u8853\u8cc7\u6599\u306e\u8acb\u6c42\u3084\u30b5\u30f3\u30d7\u30eb\u8acb\u6c42\u306a\u3069\u6210\u679c\u5730\u70b9\u3082\u72ec\u7279\u3067\u3001\u5e83\u544a\u52b9\u679c\u306e\u628a\u63e1\u304c\u96e3\u3057\u3044\u696d\u754c\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u7406\u7531\u3001\u304a\u3059\u3059\u3081\u306e\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u3001\u9078\u3073\u65b9\u3001\u904b\u7528\u6539\u5584\u306e\u65b9\u6cd5\u307e\u3067\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u914d\u4fe1\u30fb\u52b9\u679c\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u7406\u7531\u3068\u62bc\u3055\u3048\u308b\u3079\u304d\u57fa\u672c<\/h2>\n

\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\u3001\u5e83\u544a\u306b\u6295\u3058\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u6570\u5024\u3067\u628a\u63e1\u3057\u3001\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306a\u3069\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u65bd\u7b56\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u5316\u5b66\u696d\u754c\u3067\u306f\u5546\u6750\u306e\u5c02\u9580\u6027\u3084\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u7279\u6b8a\u6027\u304b\u3089\u3001\u4e00\u822c\u7684\u306a\u6e2c\u5b9a\u65b9\u6cd5\u3060\u3051\u3067\u306f\u6210\u679c\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u306b\u304f\u3044\u70b9\u304c\u8ab2\u984c\u3067\u3059\u3002<\/p>\n

\u5316\u5b66\u696d\u754c\u306eWeb\u5e83\u544a\u3067\u52b9\u679c\u6e2c\u5b9a\u304c\u96e3\u3057\u304f\u306a\u308b\u80cc\u666f\u3068\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u3078\u306e\u5bfe\u5fdc<\/h3>\n

\u5316\u5b66\u696d\u754c\u306eWeb\u5e83\u544a\u306f\u5c02\u9580\u6027\u306e\u9ad8\u3044\u5c11\u6570\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5bfe\u8c61\u3067\u3001\u6bcd\u6570\u304c\u5c0f\u3055\u304f\u6570\u5024\u306e\u632f\u308c\u3082\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306bCookie\u898f\u5236\u306e\u5f71\u97ff\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u304c\u96e3\u3057\u304f\u306a\u308a\u3001\u8a08\u6e2c\u7cbe\u5ea6\u306e\u78ba\u4fdd\u304c\u8ab2\u984c\u3067\u3059\u3002\u8a08\u6e2c\u30bf\u30b0\u306e\u898b\u76f4\u3057\u3084\u81ea\u793e\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u6280\u8853\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u30b5\u30f3\u30d7\u30eb\u8acb\u6c42\u3092\u6210\u679c\u3068\u3057\u3066\u6349\u3048\u308b\u5316\u5b66\u696d\u754c\u306e\u52b9\u679c\u6e2c\u5b9a<\/h3>\n

\u5316\u5b66\u54c1\u306f\u4fa1\u683c\u3060\u3051\u3067\u8cfc\u5165\u3092\u6c7a\u3081\u3089\u308c\u306a\u3044\u305f\u3081\u3001\u6280\u8853\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u30b5\u30f3\u30d7\u30eb\u8acb\u6c42\u3001\u96fb\u8a71\u53cd\u97ff\u304c\u91cd\u8981\u306a\u6210\u679c\u5730\u70b9\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306b\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30af\u30ea\u30c3\u30af\u6570\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u8907\u6570\u306e\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n

\u9577\u3044\u691c\u8a0e\u671f\u9593\u3068\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3059\u308b\u5316\u5b66\u54c1\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3068\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n

\u5316\u5b66\u54c1\u306f\u63a1\u7528\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u304f\u3001\u7814\u7a76\u958b\u767a\u3084\u8cfc\u8cb7\u3001\u54c1\u8cea\u7ba1\u7406\u306a\u3069\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3057\u307e\u3059\u3002\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u7d4c\u7531\u3057\u3066\u691c\u8a0e\u304c\u9032\u3080\u305f\u3081\u3001\u6700\u5f8c\u306e\u63a5\u70b9\u3060\u3051\u3067\u306f\u8ca2\u732e\u5ea6\u3092\u6e2c\u308c\u307e\u305b\u3093\u3002\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u5e83\u544a\u63a5\u70b9\u3054\u3068\u306e\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1\u3059\u308c\u3070\u3001\u9593\u63a5\u52b9\u679c\u3082\u542b\u3081\u305f\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/b>\u77ed\u671f\u7684\u306a\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u4e2d\u9577\u671f\u306e\u8996\u70b9\u3067\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u914d\u4fe1\u30fb\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3059\u3059\u3081\u306e\u5e83\u544a\u30b5\u30fc\u30d3\u30b9<\/h2>\n

\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u3067\u306f\u3001\u6280\u8853\u8cc7\u6599\u306e\u8acb\u6c42\u3084\u30b5\u30f3\u30d7\u30eb\u7533\u8fbc\u3068\u3044\u3063\u305f\u6210\u679c\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u3053\u3068\u304c\u6761\u4ef6\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3057\u3084\u3059\u3044\u4ee3\u8868\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/h3>\n

Google\u304c\u63d0\u4f9b\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a08\u6e2c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u7d4c\u7531\u306e\u6d41\u5165\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u53ef\u8996\u5316\u3067\u304d\u3001\u57fa\u672c\u6a5f\u80fd\u306f\u7121\u6599\u3067\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u5316\u5b66\u696d\u754c\u3067\u306f\u6280\u8853\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3092\u6210\u679c\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u904b\u7528\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n

Adobe Analytics<\/h3>\n

Adobe\u304c\u63d0\u4f9b\u3059\u308b\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u8a73\u7d30\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u5316\u5b66\u54c1\u306eBtoB\u53d6\u5f15\u3067\u3082\u3001\u63a5\u89e6\u5c65\u6b74\u3092\u305f\u3069\u3063\u305f\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002\u5927\u898f\u6a21\u306a\u5c0e\u5165\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

Salesforce Marketing Cloud Account Engagement\uff08\u65e7Pardot\uff09<\/h3>\n

Salesforce\u304c\u63d0\u4f9b\u3059\u308bBtoB\u5411\u3051\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u5e83\u544a\u7d4c\u7531\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u55b6\u696d\u90e8\u9580\u3078\u306e\u9023\u643a\u304c\u3067\u304d\u307e\u3059\u3002\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u95a2\u4e0e\u3059\u308b\u5316\u5b66\u54c1\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u3001\u6bb5\u968e\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n

Adjust<\/h3>\n

\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5411\u3051\u306e\u5e83\u544a\u8a08\u6e2c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a08\u6e2c\u3057\u3001\u4e0d\u6b63\u5e83\u544a\u306e\u691c\u77e5\u6a5f\u80fd\u3082\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u5316\u5b66\u30e1\u30fc\u30ab\u30fc\u304c\u73fe\u5834\u62c5\u5f53\u8005\u5411\u3051\u306e\u696d\u52d9\u30a2\u30d7\u30ea\u3092\u5c55\u958b\u3059\u308b\u5834\u5408\u306b\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u628a\u63e1\u3059\u308b\u7528\u9014\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n

i-Ads\uff08\u30a2\u30a4\u30fb\u30a2\u30ba\uff09<\/h3>\n

\u5e83\u544a\u306e\u914d\u4fe1\u72b6\u6cc1\u3084\u6210\u679c\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u3001\u8907\u6570\u5a92\u4f53\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u3057\u3066\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u4e00\u753b\u9762\u3067\u78ba\u8a8d\u3067\u304d\u3001\u4e88\u7b97\u914d\u5206\u306e\u898b\u76f4\u3057\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5c0e\u5165\u524d\u306b\u6a5f\u80fd\u3068\u5bfe\u5fdc\u5a92\u4f53\u306e\u78ba\u8a8d\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n

\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8<\/h2>\n

\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f\u3001\u76ee\u7684\u3084\u81ea\u793e\u306e\u4f53\u5236\u306b\u3088\u3063\u3066\u9069\u3057\u305f\u30bf\u30a4\u30d7\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5c0e\u5165\u524d\u306b\u78ba\u8a8d\u3057\u305f\u3044\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8\u30923\u3064\u306e\u8996\u70b9\u304b\u3089\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n

\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306e\u9055\u3044\u3092\u8e0f\u307e\u3048\u305f\u30c4\u30fc\u30eb\u306e\u7a2e\u985e\u3068\u9078\u3073\u65b9<\/h3>\n

\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306f\u3001\u30b5\u30a4\u30c8\u5185\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u4f7f\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f\u3001\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u6210\u679c\u3092\u8a08\u6e2c\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f5\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3055\u308c\u3001\u5316\u5b66\u696d\u754c\u3067\u306f\u691c\u8a0e\u671f\u9593\u306e\u9577\u3055\u3092\u8003\u616e\u3057\u3001\u63a5\u89e6\u5c65\u6b74\u307e\u3067\u8ffd\u8de1\u3067\u304d\u308b\u6a5f\u80fd\u3092\u91cd\u8996\u3057\u3066\u9078\u3076<\/strong>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u7cbe\u5ea6\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\u5bfe\u5fdc\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n

Cookie\u898f\u5236\u306e\u5f71\u97ff\u3067\u3001\u5f93\u6765\u306e\u8a08\u6e2c\u30bf\u30b0\u3060\u3051\u3067\u306f\u6210\u679c\u3092\u53d6\u308a\u3053\u307c\u3059\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\u306b\u5bfe\u5fdc\u3057\u305f\u30c4\u30fc\u30eb\u3067\u3042\u308c\u3070\u3001\u5e83\u544a\u5a92\u4f53\u3068\u30b5\u30fc\u30d0\u30fc\u9593\u3067\u76f4\u63a5\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3067\u304d\u3001\u8a08\u6e2c\u7cbe\u5ea6\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u6280\u8853\u8cc7\u6599\u306e\u8acb\u6c42\u306a\u3069\u3001\u4ef6\u6570\u304c\u9650\u3089\u308c\u308b\u6210\u679c\u307b\u3069\u3001\u53d6\u308a\u3053\u307c\u3057\u3092\u9632\u3050\u4ed5\u7d44\u307f\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n

\u8cbb\u7528\u76f8\u5834\u3068\u8ffd\u52a0\u8cbb\u7528\u3092\u542b\u3081\u305f\u5c0e\u5165\u30b3\u30b9\u30c8\u306e\u898b\u6975\u3081\u65b9<\/h3>\n

\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306e\u8cbb\u7528\u306f\u3001\u6708\u984d\u6570\u4e07\u5186\u304b\u3089\u6570\u5341\u4e07\u5186\u304c\u76ee\u5b89\u3067\u3059\u3002\u521d\u671f\u8cbb\u7528\u3084\u8a08\u6e2c\u3059\u308b\u5e83\u544a\u8cbb\u306e\u898f\u6a21\u306b\u5fdc\u3058\u305f\u5f93\u91cf\u8ab2\u91d1\u306a\u3069\u3001\u8ffd\u52a0\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u78ba\u8a8d\u304c\u5fc5\u8981\u3067\u3059\u3002\u306a\u304a\u3001\u6226\u7565\u8a2d\u8a08\u304b\u3089\u5b9f\u52d9\u307e\u3067\u4efb\u305b\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306b\u4f9d\u983c\u3059\u308b\u5834\u5408\u306f\u3001\u6708\u984d200\u4e07\u301c700\u4e07\u5186\u304c\u76f8\u5834\u3067\u3001\u4e8b\u696d\u6226\u7565\u3084\u696d\u754c\u306e\u5546\u7fd2\u6163\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u8a2d\u8a08\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306a\u3069\u306e\u5b9f\u52d9\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3067\u652f\u63f4\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3084\u30b7\u30b9\u30c6\u30e0\u4f1a\u793e\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3084SEO\u5206\u6790\u306a\u3069\u30c6\u30af\u30cb\u30ab\u30eb\u306a\u5b9f\u52d9\u4f5c\u696d\u306e\u652f\u63f4\u306b\u9650\u3089\u308c\u308b\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\u5316\u5b66\u696d\u754c\u306b\u5411\u3044\u3066\u3044\u308b\u5e83\u544a\u914d\u4fe1\u624b\u6cd5\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u4f7f\u3044\u5206\u3051<\/h2>\n

\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u914d\u4fe1\u3067\u306f\u3001\u8cfc\u8cb7\u3092\u5224\u65ad\u3059\u308b\u6280\u8853\u8005\u3084\u7814\u7a76\u958b\u767a\u62c5\u5f53\u8005\u306b\u78ba\u5b9f\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u53cc\u65b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u5f79\u5272\u3092\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u4ed5\u7d44\u307f\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068Web\u5e83\u544a\u3067\u6280\u8853\u8cc7\u6599\u306e\u8acb\u6c42\u306b\u3064\u306a\u3052\u308b\u904b\u7528\u306e\u30b3\u30c4<\/h3>\n

\u5316\u5b66\u54c1\u306e\u8cfc\u8cb7\u62c5\u5f53\u8005\u306f\u3001\u7d20\u6750\u540d\u3084\u7528\u9014\u3001\u898f\u683c\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u307e\u3059\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u306f\u3001\u691c\u7d22\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u88fd\u54c1\u306e\u578b\u756a\u3084\u7528\u9014\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u610f\u56f3\u306e\u660e\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u304b\u3089\u6280\u8853\u8cc7\u6599\u306e\u8acb\u6c42\u30da\u30fc\u30b8\u3078\u8a98\u5c0e\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u4e00\u81f4\u3055\u305b\u308b\u3053\u3068\u304c\u904b\u7528\u306e\u30b3\u30c4\u3067\u3059\u3002<\/p>\n

\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u3084SNS\u5e83\u544a\u3092\u6d3b\u7528\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3068\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u8003\u3048\u65b9<\/h3>\n

\u5316\u5b66\u696d\u754c\u306f\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5bfe\u8c61\u3068\u3059\u308b\u305f\u3081\u3001\u696d\u754c\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u51fa\u7a3f\u304c\u6709\u52b9\u3067\u3059\u3002\u3042\u308f\u305b\u3066SNS\u5e83\u544a\u3082\u3001BtoB\u306e\u5316\u5b66\u696d\u754c\u3067\u91cd\u8981\u306a\u5e83\u544a\u624b\u6cd5\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u8077\u7a2e\u3084\u696d\u7a2e\u3067\u7d5e\u308a\u8fbc\u3093\u3067\u914d\u4fe1\u3059\u308c\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8cea\u3092\u4fdd\u3066\u307e\u3059\u3002\u307e\u305f\u3001\u8ca9\u58f2\u5e97\u3084\u5546\u793e\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u9762\u306b\u5e83\u544a\u3092\u51fa\u3059\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3082\u3001\u8cfc\u8cb7\u306b\u8fd1\u3044\u5c64\u3078\u5c4a\u3051\u308b\u9078\u629e\u80a2\u3068\u3057\u3066\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u5c55\u793a\u4f1a\u3084\u30c6\u30ec\u30d3CM\u306a\u3069\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u306e\u7d71\u5408<\/h3>\n

\u5c55\u793a\u4f1a\u3084\u30c6\u30ec\u30d3CM\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3068\u6bd4\u3079\u3066\u52b9\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u70b9\u304c\u8ab2\u984c\u3067\u3059\u3002\u5c55\u793a\u4f1a\u3067\u306f\u6765\u5834\u8005\u306e\u540d\u523a\u60c5\u5831\u3092\u8a18\u9332\u3057\u3001\u306e\u3061\u306eWeb\u4e0a\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u7d10\u3065\u3051\u308b\u3053\u3068\u3067\u3001\u63a5\u89e6\u5c65\u6b74\u3092\u305f\u3069\u308c\u307e\u3059\u3002\u96fb\u8a71\u53cd\u97ff\u3082\u8a08\u6e2c\u5bfe\u8c61\u306b\u52a0\u3048\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308c\u3070\u3001\u9593\u63a5\u52b9\u679c\u3092\u542b\u3081\u305f\u8ca2\u732e\u5ea6\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u3092\u5e83\u544a\u904b\u7528\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u65b9\u6cd5<\/h2>\n

\u5316\u5b66\u696d\u754c\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u30af\u30ea\u30c3\u30af\u6570\u306b\u3068\u3069\u307e\u3089\u305a\u8907\u6570\u306e\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u884c\u3044\u307e\u3059\u3002\u8a08\u6e2c\u3057\u305f\u7d50\u679c\u3092\u5e83\u544a\u904b\u7528\u306e\u6539\u5584\u306b\u7d50\u3073\u3064\u3051\u308b\u306b\u306f\u3001\u6307\u6a19\u3054\u3068\u306e\u8ab2\u984c\u3092\u5207\u308a\u5206\u3051\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u6253\u3061\u624b\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

CPA\u30fbCVR\u30fbCTR\u306e\u6570\u5024\u304b\u3089\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3001AI\u5e83\u544a\u904b\u7528\u3067\u6539\u5584\u3059\u308b<\/h3>\n

CPA\u306f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u5e83\u544a\u8cbb\u3001CVR\u306f\u6210\u679c\u7387\u3001CTR\u306f\u5e83\u544a\u8868\u793a\u56de\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u7387\u3092\u793a\u3057\u307e\u3059\u3002CTR\u304c\u4f4e\u3044\u5834\u5408\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u898b\u76f4\u3057\u3001CPA\u304c\u9ad8\u3044\u5834\u5408\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u518d\u8a55\u4fa1\u3057\u3001CVR\u304c\u4f4e\u3044\u5834\u5408\u306f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/b>\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306eAB\u30c6\u30b9\u30c8\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u5165\u672d\u3084\u914d\u4fe1\u306e\u6700\u9069\u5316\u306fAI\u5e83\u544a\u904b\u7528\u306b\u4efb\u305b\u3001\u4eba\u306f\u65bd\u7b56\u8a2d\u8a08\u306b\u96c6\u4e2d\u3059\u308b\u4f53\u5236\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n

MMM\u3067\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u4e88\u7b97\u914d\u5206\u3092\u898b\u76f4\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b<\/h3>\n

MMM\uff08Marketing Mix Modeling\uff09\u306f\u3001\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306e\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u3092\u7d71\u8a08\u7684\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002Cookie\u898f\u5236\u306e\u5f71\u97ff\u3092\u53d7\u3051\u306b\u304f\u304f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u3082\u542b\u3081\u3066\u8a55\u4fa1\u3067\u304d\u308b\u70b9\u304c\u7279\u9577\u3067\u3059\u3002\u5316\u5b66\u696d\u754c\u306e\u3088\u3046\u306b\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u5834\u5408\u306f\u3001\u77ed\u671f\u306e\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u4e2d\u9577\u671f\u306e\u8996\u70b9\u3067\u4e88\u7b97\u914d\u5206\u3092\u898b\u76f4\u3057\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u5a92\u4f53\u306b\u8cbb\u7528\u3092\u632f\u308a\u5411\u3051\u308b\u3053\u3068\u304c\u3001\u52b9\u679c\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/b><\/p>\n

\u5e83\u544a\u914d\u4fe1\u3068\u52b9\u679c\u6e2c\u5b9a\u306e\u8a2d\u8a08\u304b\u3089\u904b\u7528\u6539\u5584\u307e\u3067\u3092\u81ea\u793e\u3060\u3051\u3067\u9032\u3081\u308b\u306e\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3078\u306e\u76f8\u8ac7\u3082\u9078\u629e\u80a2\u3067\u3059\u3002\u8cbb\u7528\u76f8\u5834\u306f\u6708\u984d200\u4e07\u301c700\u4e07\u5186\u3067\u3001\u4e8b\u696d\u6226\u7565\u3084\u696d\u754c\u5546\u7fd2\u6163\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u8a2d\u8a08\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306a\u3069\u306e\u5b9f\u52d9\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3067\u652f\u63f4\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3084\u30b7\u30b9\u30c6\u30e0\u4f1a\u793e\u306f\u3001\u6708\u984d30\u4e07\u301c100\u4e07\u5186\u7a0b\u5ea6\u304c\u76ee\u5b89\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3084SEO\u5206\u6790\u306a\u3069\u30c6\u30af\u30cb\u30ab\u30eb\u306a\u5b9f\u52d9\u4f5c\u696d\u306e\u652f\u63f4\u304c\u4e2d\u5fc3\u3067\u3059\u3002<\/p>\n

\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n

\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u914d\u4fe1\u30fb\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3059\u3059\u3081\u306e\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n

\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u914d\u4fe1\u306f\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5bfe\u8c61\u306b\u3057\u305fBtoB\u306b\u7279\u5316\u3057\u305f\u53d6\u308a\u7d44\u307f\u304c\u4e2d\u5fc3\u3067\u3059\u3002\u5316\u5b66\u54c1\u306e\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u9577\u3044\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u3042\u308a\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u305f\u9577\u3044\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u969b\u306f\u3001\u5358\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u8a08\u6e2c\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u8a08\u6e2c\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u304b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u5316\u5b66\u696d\u754c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u77ed\u671f\u7684\u306a\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3092\u58f2\u4e0a\u52b9\u679c\u3084ROI\u306e\u89b3\u70b9\u304b\u3089\u8a55\u4fa1\u3067\u304d\u308b\u4f53\u5236\u3065\u304f\u308a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30de\u30b9\u5e83\u544a\u306e\u3088\u3046\u306b\u8a8d\u77e5\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u305f\u624b\u6cd5\u3068\u3001\u691c\u7d22\u5e83\u544a\u3084SNS\u5e83\u544a\u306e\u3088\u3046\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u76f4\u7d50\u3059\u308b\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u5e83\u544a\u914d\u4fe1\u3068\u52b9\u679c\u6e2c\u5b9a\u3092\u4e00\u4f53\u3067\u904b\u7528\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f\u57fa\u672c\u7684\u306a\u4ed5\u7d44\u307f\u3068\u76ee\u7684\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n

\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u5e83\u544a\u306b\u6295\u3058\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u5f97\u3089\u308c\u305f\u6210\u679c\u3092\u6570\u5024\u3067\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3001\u8cfc\u5165\u7387\u306a\u3069\u306e\u8a08\u6e2c\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u5e83\u544a\u65bd\u7b56\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3057\u307e\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u306f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u793a\u3057\u3001CTR\u306f\u5e83\u544a\u8868\u793a\u56de\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u7387\u3092\u793a\u3057\u307e\u3059\u3002CVR\u306f\u5e83\u544a\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6210\u679c\u7387\u3092\u793a\u3057\u3001CPA\u306f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u5e83\u544a\u8cbb\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306fROI\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u3001\u5e83\u544a\u904b\u7528\u62c5\u5f53\u8005\u304c\u6210\u679c\u3092\u628a\u63e1\u3057\u3066\u6700\u9069\u5316\u3092\u9032\u3081\u308b\u305f\u3081\u306e\u57fa\u76e4\u306b\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f5\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3055\u308c\u308b\u305f\u3081\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u9078\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u7406\u7531\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n

\u5316\u5b66\u696d\u754c\u3067\u306f\u3001\u5316\u5b66\u696d\u754c\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u8907\u6570\u306e\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u3001\u30af\u30ea\u30c3\u30af\u6570\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u8a55\u4fa1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u305f\u9577\u3044\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u304c\u4e00\u822c\u7684\u3067\u3042\u308a\u3001\u5316\u5b66\u54c1\u306e\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u9577\u3044\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002\u52a0\u3048\u3066\u3001\u5316\u5b66\u54c1\u306f\u898f\u5236\u5bfe\u5fdc\u304c\u5fc5\u8981\u306a\u5834\u5408\u304c\u591a\u304f\u3001\u554f\u3044\u5408\u308f\u305b\u304b\u3089\u6210\u7d04\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u5316\u5b66\u696d\u754c\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8cea\u304c\u5e83\u544a\u52b9\u679c\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u306f\u9ad8\u54c1\u8cea\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u304c\u91cd\u8981\u3067\u3059\u3002\u77ed\u671f\u7684\u306a\u6210\u679c\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u3068\u672c\u6765\u306e\u8ca2\u732e\u304c\u898b\u3048\u306b\u304f\u304f\u3001\u65bd\u7b56\u306e\u8a55\u4fa1\u3092\u8aa4\u308b\u60a9\u307f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u306e\u63a5\u89e6\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u9577\u671f\u7684\u306b\u8ffd\u3048\u308b\u8a08\u6e2c\u306e\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\u5316\u5b66\u696d\u754c\u306eBtoB\u5e83\u544a\u3067\u898b\u308b\u3079\u304d\u6307\u6a19\uff08CPA\u30fbCVR\u30fbCTR\uff09\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n

CPA\u306f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u5e83\u544a\u8cbb\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002CVR\u306f\u5e83\u544a\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6210\u679c\u5230\u9054\u7387\u3092\u793a\u3057\u3001CTR\u306f\u5e83\u544a\u8868\u793a\u56de\u6570\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u7387\u3092\u793a\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u6570\u5024\u306b\u5fdc\u3058\u305f\u6539\u5584\u306e\u65b9\u5411\u6027\u3082\u6574\u7406\u3067\u304d\u307e\u3059\u3002CTR\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u898b\u76f4\u3059\u3079\u304d\u3067\u3059\u3002\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u898b\u76f4\u3057\u3067CTR\u3092\u6539\u5584\u3067\u304d\u308b\u307b\u304b\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306eAB\u30c6\u30b9\u30c8\u306f\u52b9\u679c\u7684\u3067\u3042\u308a\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u5fdc\u3058\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u304c\u91cd\u8981\u3067\u3059\u3002CPA\u304c\u9ad8\u3044\u5834\u5408\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u518d\u8a55\u4fa1\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u5411\u4e0a\u3067CPA\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002CVR\u304c\u4f4e\u3044\u5834\u5408\u306fLP\u306e\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002\u5316\u5b66\u696d\u754c\u306eBtoB\u5e83\u544a\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u5358\u72ec\u3067\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u7d44\u307f\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306e\u7a2e\u985e\u3068\u9078\u3073\u65b9\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n

\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306f5\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u591a\u69d8\u306a\u5e83\u544a\u5a92\u4f53\u306e\u52b9\u679c\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u3068\u3044\u3046\u70b9\u306f\u5171\u901a\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306fROI\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u9078\u3073\u65b9\u3068\u3057\u3066\u306f\u3001\u307e\u305a\u7ba1\u7406\u3057\u305f\u3044\u5e83\u544a\u5a92\u4f53\u306e\u7bc4\u56f2\u3092\u78ba\u8a8d\u3057\u3001\u8907\u6570\u5a92\u4f53\u3092\u6a2a\u65ad\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b\u304b\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u8a73\u7d30\u306a\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u308b\u304b\u3001\u65e2\u5b58\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3067\u304d\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u5316\u5b66\u696d\u754c\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7ba1\u7406\u307e\u3067\u542b\u3081\u3066\u9023\u643a\u3067\u304d\u308b\u30c4\u30fc\u30eb\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f\u5316\u5b66\u696d\u754c\u3067\u5fc5\u8981\u306a\u7406\u7531\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n

\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u3001\u5e83\u544a\u63a5\u70b9\u306e\u8ca2\u732e\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1\u3057\u3001\u8907\u6570\u306e\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306e\u52b9\u679c\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300cSNS\u5e83\u544a\u2192\u691c\u7d22\u5e83\u544a\u2192\u8cfc\u5165\u300d\u306e\u6d41\u308c\u3092\u5206\u6790\u53ef\u80fd\u3067\u3042\u308a\u3001\u6700\u5f8c\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u3001\u9014\u4e2d\u306e\u63a5\u89e6\u304c\u6210\u679c\u306b\u4e0e\u3048\u305f\u5f71\u97ff\u3082\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306fROI\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5316\u5b66\u696d\u754c\u3067\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u305f\u9577\u3044\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u304c\u4e00\u822c\u7684\u3067\u3001\u6210\u679c\u306b\u81f3\u308b\u307e\u3067\u306e\u63a5\u70b9\u304c\u591a\u3044\u305f\u3081\u3067\u3059\u3002SNS\u5e83\u544a\u306fBtoB\u306e\u5316\u5b66\u696d\u754c\u3067\u3082\u91cd\u8981\u306a\u5e83\u544a\u624b\u6cd5\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u4ed6\u306e\u5e83\u544a\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308b\u8ca2\u732e\u5ea6\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4e88\u7b97\u914d\u5206\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u5316\u5b66\u696d\u754c\u306b\u5411\u3044\u3066\u3044\u308b\u5e83\u544a\u914d\u4fe1\u624b\u6cd5\u30fb\u5a92\u4f53\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n

\u5316\u5b66\u696d\u754c\u306e\u5e83\u544a\u914d\u4fe1\u624b\u6cd5\u306b\u306f\u3001\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u5316\u5b66\u696d\u754c\u306f\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5bfe\u8c61\u306b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u691c\u7d22\u5e83\u544a\u3084\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u3088\u3046\u306b\u8ab2\u984c\u3092\u62b1\u3048\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u76f4\u63a5\u5c4a\u304f\u624b\u6cd5\u306b\u52a0\u3048\u3001\u696d\u754c\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u914d\u4fe1\u304c\u6709\u52b9\u3067\u3059\u3002SNS\u5e83\u544a\u306fBtoB\u306e\u5316\u5b66\u696d\u754c\u3067\u3082\u91cd\u8981\u306a\u5e83\u544a\u624b\u6cd5\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u8a8d\u77e5\u306e\u62e1\u5927\u3084\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3065\u304f\u308a\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u304c\u5316\u5b66\u696d\u754c\u3067\u6d3b\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u307e\u3067\u4e00\u8cab\u3057\u3066\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u5316\u5b66\u696d\u754c\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8cea\u304c\u5e83\u544a\u52b9\u679c\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u305f\u3081\u3001\u914d\u4fe1\u91cf\u3092\u5897\u3084\u3059\u3088\u308a\u3082\u3001\u72d9\u3046\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u7d5e\u3063\u3066\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u306e\u8cbb\u7528\u76f8\u5834\u3068\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n

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