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540c\u3058\u9818\u57df\u3067\u306e\u904b\u7528\u5b9f\u7e3e\u3092\u5fc5\u305a\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u904b\u7528\u306e\u30ce\u30a6\u30cf\u30a6\u304c\u6df1\u3044\u696d\u754c\u7279\u5316\u578b\u306e\u4ee3\u7406\u5e97\u307b\u3069\u3001\u52b9\u679c\u7684\u306a\u904b\u7528\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u53cd\u97ff\u7ba1\u7406\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u4e21\u9762\u3067\u884c\u3048\u308b\u304b\u3092\u898b\u6975\u3081\u308b<\/h3>\n<p>\u4e0d\u52d5\u7523\u8cfc\u5165\u306f\u691c\u8a0e\u671f\u9593\u304c\u9577\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7d4c\u8def\u304c\u8907\u96d1\u3067\u3059\u3002\u305d\u306e\u305f\u3081<b>Web\u5e83\u544a\u306e\u53cd\u97ff\u3060\u3051\u3067\u306a\u304f\u3001\u96fb\u8a71\u3084\u6765\u5e97\u3068\u3044\u3063\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u53cd\u97ff\u307e\u3067\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u304b<\/b>\u304c\u91cd\u8981\u306a\u5224\u65ad\u8ef8\u3068\u306a\u308a\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u7d71\u5408\u304c\u3001\u73fe\u5728\u306e\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u306e\u4e3b\u6d41\u3067\u3059\u3002<\/p>\n<h3>\u904b\u7528\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u306e\u6599\u91d1\u30d7\u30e9\u30f3\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u3092AI\u5e83\u544a\u904b\u7528\u306e\u6d3b\u7528\u5ea6\u3082\u542b\u3081\u3066\u6bd4\u8f03\u3059\u308b<\/h3>\n<p>\u904b\u7528\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u306e\u8cbb\u7528\u306f\u3001\u5e83\u544a\u8cbb\u306e20%\u7a0b\u5ea6\u304c\u4e00\u822c\u7684\u306a\u76f8\u5834\u3067\u3059\u3002\u6599\u91d1\u30d7\u30e9\u30f3\u306e\u5b89\u3055\u3060\u3051\u3067\u306a\u304f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3067\u6bd4\u8f03\u3057\u307e\u3057\u3087\u3046\u3002AI\u5e83\u544a\u904b\u7528\u306e\u6d3b\u7528\u5ea6\u3082\u78ba\u8a8d\u3059\u308b\u3068\u3001\u5165\u672d\u8abf\u6574\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6539\u5584\u306e\u52b9\u7387\u304c\u4e0a\u304c\u308a\u3001\u5e83\u544a\u8cbb\u306e\u7121\u99c4\u3092\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>\u4e0d\u52d5\u7523\u696d\u754c\u306e\u5e83\u544a\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u6539\u5584\u65b9\u6cd5<\/h2>\n<h3>CPA\u30fbCVR\u30fbROAS\u306a\u3069\u4e0d\u52d5\u7523\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3067\u62bc\u3055\u3048\u305f\u3044\u6307\u6a19\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\u306e\u6d3b\u7528<\/h3>\n<p>\u4e3b\u306a\u6307\u6a19\u306f\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u306eCPA\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306eCVR\u3001\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u58f2\u4e0a\u3092\u793a\u3059ROAS\u3067\u3059\u3002<b>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eCPA\u306f\u7269\u4ef6\u7a2e\u5225\u3067\u7570\u306a\u308a\u30013,000\u5186\u304b\u308940,000\u5186\u304c\u76ee\u5b89<\/b>\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\uff08Application Programming Interface\uff09\u3092\u6d3b\u7528\u3059\u308b\u3068\u8a08\u6e2c\u7cbe\u5ea6\u3092\u4fdd\u3066\u307e\u3059\u3002<\/p>\n<h3>MMM\u3067\u5e83\u544a\u306e\u52b9\u679c\u3092\u53ef\u8996\u5316\u3057\u4e0d\u52d5\u7523\u696d\u754c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u53cd\u6620\u3059\u308b\u65b9\u6cd5<\/h3>\n<p>MMM\uff08Marketing Mix Modeling\uff09\u306f\u3001\u5e83\u544a\u8cbb\u3068\u6210\u679c\u306e\u95a2\u4fc2\u3092\u7d71\u8a08\u7684\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u8ca2\u732e\u5ea6\u3092\u6a2a\u65ad\u7684\u306b\u53ef\u8996\u5316\u3067\u304d\u3001\u53cd\u97ff\u306e\u7d4c\u8def\u304c\u8907\u96d1\u306a\u4e0d\u52d5\u7523\u696d\u754c\u3067\u3082\u3001\u5a92\u4f53\u3054\u3068\u306e\u914d\u5206\u898b\u76f4\u3057\u306a\u3069\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u53cd\u6620\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u904b\u7528\u3092\u5b9f\u73fe\u3059\u308b\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/h3>\n<p>\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u3092\u57fa\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<b>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u5e83\u544a\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3001CTR\u3084CPA\u306e\u5206\u6790\u304b\u3089\u5e83\u544a\u6587\u3084\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6539\u5584\u3059\u308b<\/b>\u6d41\u308c\u3092\u5b9a\u7740\u3055\u305b\u307e\u3057\u3087\u3046\u3002\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30c7\u30fc\u30bf\u3082\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u904b\u7528\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u4e0d\u52d5\u7523\u696d\u754c\u306eWeb\u5e83\u544a\u3067\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306e\u904b\u7528\u4f53\u5236\u3068\u6cd5\u898f\u5236\u3078\u306e\u5bfe\u5fdc<\/h2>\n<p>\u4e0d\u52d5\u7523\u696d\u754c\u306eWeb\u5e83\u544a\u306f\u3001\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308c\u3070\u6210\u679c\u304c\u51fa\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u904b\u7528\u4f53\u5236\u306e\u9078\u3073\u65b9\u3068\u6cd5\u898f\u5236\u3078\u306e\u7406\u89e3\u304c\u3001\u5e83\u544a\u52b9\u679c\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u81ea\u793e\u904b\u7528\u3068\u904b\u7528\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u306e\u6bd4\u8f03\u3001\u4e0d\u52d5\u7523\u5e83\u544a\u7279\u6709\u306e\u6cd5\u898f\u5236\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<h3>\u81ea\u793e\u904b\u7528\u3068\u5e83\u544a\u904b\u7528\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u306e\u3069\u3061\u3089\u304c\u4e0d\u52d5\u7523\u4f1a\u793e\u306b\u9069\u3057\u3066\u3044\u308b\u304b<\/h3>\n<p>\u81ea\u793e\u904b\u7528\u306f\u5e83\u544a\u8cbb\u4ee5\u5916\u306e\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u904b\u7528\u306b\u306f\u5c02\u9580\u77e5\u8b58\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3059\u3002\u5e83\u544a\u904b\u7528\u30b3\u30b9\u30c8\u306f\u81ea\u793e\u904b\u7528\u3088\u308a\u3082\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u307b\u3046\u304c\u52b9\u7387\u7684\u306a\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001<b>\u4eba\u6750\u3084\u5de5\u6570\u3092\u5341\u5206\u306b\u78ba\u4fdd\u3067\u304d\u306a\u3044\u4e0d\u52d5\u7523\u4f1a\u793e\u306f\u3001\u4e0d\u52d5\u7523\u696d\u754c\u306b\u7279\u5316\u3057\u305f\u904b\u7528\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u306e\u6d3b\u7528\u304c\u9069\u3057\u3066\u3044\u307e\u3059<\/b>\u3002<\/p>\n<p>\u8cbb\u7528\u76f8\u5834\u306f\u4f9d\u983c\u5148\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u5834\u5408\u306f\u6708\u984d200\u301c700\u4e07\u5186\u304c\u76ee\u5b89\u3067\u3001\u4e8b\u696d\u6226\u7565\u3084\u696d\u754c\u5546\u7fd2\u6163\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u8a2d\u8a08\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306a\u3069\u306e\u5b9f\u52d9\u307e\u3067\u3001\u4e00\u6c17\u901a\u8cab\u3067\u652f\u63f4\u3092\u53d7\u3051\u3089\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3084\u30b7\u30b9\u30c6\u30e0\u4f1a\u793e\u306e\u5834\u5408\u306f\u5e83\u544a\u8cbb\u306e20%\u7a0b\u5ea6\u304c\u76f8\u5834\u3067\u3001\u652f\u63f4\u5185\u5bb9\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3084SEO\u5206\u6790\u306a\u3069\u30c6\u30af\u30cb\u30ab\u30eb\u306a\u5b9f\u52d9\u4f5c\u696d\u306b\u9650\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u76ee\u7684\u3068\u4e88\u7b97\u306b\u5408\u308f\u305b\u3066\u3001\u6226\u7565\u304b\u3089\u4efb\u305b\u308b\u306e\u304b\u3001\u904b\u7528\u5b9f\u52d9\u306e\u307f\u4efb\u305b\u308b\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3>\u4e0d\u52d5\u7523\u5e83\u544a\u306e\u6cd5\u898f\u5236\u3068\u8868\u73fe\u4e0a\u3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